A closeted creative writer, Rachel Lincoln Sarnoff designs and executes marketing and development strategies for mission-driven brand and non-profit organizations. The former Executive Director of the non-profit Healthy Child Healthy World, Rachel founded several conscious media projects—including EcoStiletto and MommyGreenest.com—and appeared on "The Today Show" and "CNN Headline News,†among others. She is the author of The Big List of Things That Suck and The Mommy Greenest Guide to Pregnancy, Birth & Beyond and is currently working on a memoir.